First Conversations 🗣️
Many people in Harrogate already trusted the clinic for its care and treatments. But for someone discovering them online for the first time, it wasn’t easy to find the right information or feel reassured. The website didn’t guide visitors clearly, and social channels weren’t showing the knowledge and friendliness of the team. That was the moment to create a digital presence that gave new patients the same confidence as walking through the clinic doors.
Goals on the Table 🎯
The clinic needed a professional and approachable presence online. They wanted engaging content to showcase treatments, a website that felt modern and informative, and advertising that could generate leads effectively. On top of that, enquiries had to be centralised in one system so the team could respond quickly and never miss an opportunity.
The Strategy in Action 🎬
Content Creation and Social Media
We developed a full content plan across platforms. From explainer videos that broke down treatments, to carousel posts highlighting services, and project-style clips that humanised the clinic, their channels became consistent, approachable, and informative.
Paid Advertising Campaigns
Targeted campaigns were launched with service-specific landing pages, making it easy for potential patients to learn more and enquire. These campaigns quickly began delivering results, with a conversion rate of 22.2%, meaning more than one in five interested visitors became real patient leads.
Smart Website Refresh
The clinic’s website has been updated with a modern design, clearer navigation, and optimised treatment pages. Chat widget and enquiry forms are fully integrated with the CRM, so visitors can easily reach out while feeling more confident about getting in touch.
CRM Integration
All new leads were organised directly inside the Minutes App CRM, giving the clinic one clear place to track and respond to every enquiry. This meant every enquiry was tracked, auto-confirmations reassured patients, and the team could respond quickly without missing opportunities.
The Impact So Far 🌟
The Harrogate Clinic now looks and feels professional online. Social channels are filled with clear, consistent content. The website provides clarity and builds trust. Campaigns are generating steady enquiries, and with a 22.2% conversion rate. The CRM ties everything together, giving the team confidence that no lead slips through.
