Where We Started 🌱
Dodo Hair Salon had that special something: clients leaving with smiles and Dogan working hands-on with real care. Online, it was quiet. People either found an Instagram page or discovered the salon the old-fashioned way by walking past or hearing about it from neighbours, then called mid-appointment to ask about prices or availability. There was no CRM in place for calendars or notes. What was missing was a welcoming door online and a gentle way to be discovered locally.
Client Needs
Dogan asked for a professional home online that would work quietly in the background. He wanted booking without back-and-forth calls, clear information for first-time visitors, and a practical way to be visible locally without a big spend. Reducing no-shows and saving admin time mattered as much as getting new enquiries. ☕️
What We Built Together 🤝
We designed a Smart Website, set up a CRM for bookings and client records, and ran Paid Advertising Campaigns to reach people nearby. Everything connects so visitors find what they need, choose a time, and book in minutes while confirmations and reminders go out automatically.
Smart Website
A clean single-page site at dodohairsalon.co.uk that loads in under two seconds and feels great on mobile devices. Services and prices are easy to scan, with the Book Now button positioned exactly where visitors expect it. Clients can book appointments at any time (even at 2 am) without needing to call during business hours.
CRM at the Centre
All bookings now flow into the new system we set up for Dodo. It works like a digital organiser where everything sits together. The calendar shows the whole day clearly, and each client’s details are saved in one place so Dogan never has to look around in different notebooks or apps. As soon as someone books, a confirmation is sent by email and text which reassures customers that their spot is secure. For Dogan it means fewer missed appointments, less chasing, and more time to focus on the people in his chair.
Paid Advertising Campaigns
We set up targeted Paid Advertising Campaigns focused on nearby searches for haircuts, colour, and styling. The ads featured clear, helpful copy with extensions for call, directions, or booking, giving people multiple ways to connect directly. Visitors reached the website where they could easily book appointments or initiate WhatsApp conversations. We kept spend tight and reviewed search terms weekly to ensure budget efficiency while maximising local visibility.
Results
The salon now has a professional presence that welcomes people in, answers common questions, and lets them book in minutes. Admin is lighter because confirmations and reminders are taken care of. With under £1,000 in ad spend over roughly four months, platform reports recorded 600+ tracked actions including bookings, calls, WhatsApp leads, and get directions. The most valuable part is quieter days behind the scenes and a smoother path from interest to appointment. 🌟
Hear it from Dogan ✨
We are a new hair salon business. They have been referred to us through a friend. Best decision I made! They created a stunning website, a seamless online booking system, and handled all our advertising, including Google Ads. Their expertise has completely transformed our online presence. The team was professional, knowledgeable, and always available to help. We’ve already seen a huge boost in engagement and bookings! Highly recommended!
