Where We Started 🍕
Pizza La Bella is a takeaway pizza shop in Leeds, loved locally for its fresh food. They wanted engaging content for social media and advertising campaigns that could reliably bring in orders each evening. Their old website felt outdated, so we built a brand-new one with a modern design to support their marketing more effectively.
What We Built Together 🤝
Content Creation
We produced a wide range of videos in different styles. Some were light-hearted and fun, others focused on food quality, and some promoted offers and deals. Several of these videos gained strong traction, with one TikTok video reaching more than 120,000 views and generating a surge of new orders. Professional food photography was also carried out, giving Pizza La Bella a set of high-quality images to use across their website, ads, and social channels.
Smart Website
A brand-new website was designed and built from the ground up. The focus was on creating a modern look with smooth navigation and strong UX, making it easy for customers to explore the menu and place their orders. The new design not only feels fresh and engaging but also supports marketing campaigns more effectively.
Paid Advertising Campaigns
Targeted Instagram and Facebook campaigns were launched to promote menu items and special offers. These ads are reaching local audiences in Leeds and continue to convert into nightly orders. Alongside this, Google Ads campaigns were run with a strong local focus. Reporting showed an average cost per conversion of around £0.70 and a 29.63% conversion rate, demonstrating how effective local targeting can be in generating steady orders.
The Outcome 🌟
Pizza La Bella now has a stronger digital presence that keeps growing. Viral social media videos are attracting new customers, the website supports campaigns more effectively, and paid ads consistently generate orders each evening. With Google Ads delivering conversions at under £1 and a nearly 30% conversion rate, the brand has both visibility and reliable sales in a competitive takeaway market.
