Keeping Carzy’s Stock in Sync with AutoTrader

The Story

Carzy sell used cars from their forecourt in Bury, just outside Manchester. Most of their stock was already on AutoTrader, and they wanted a website of their own showing the same cars, without anyone having to type a listing out twice.

What We Built

The Website

We built the site around a stock listing they can run themselves. Each car gets a photo gallery, the details buyers check (mileage, year, transmission, fuel, owners, ULEZ status), a description and its own enquiry form. Buyers filter by make, model and price, or browse by body type, and if nothing fits, the Request a Car form lets them say what they are after.

AutoTrader Sync, via a Custom Plugin

Most of their stock already lives in AutoTrader, so we made it flow across on its own. We wrote a custom plugin that reads their AutoTrader listings and mirrors them onto the website. Add a car there and it appears here; change something and the listing follows. Nothing has to be entered twice, and the two lists do not drift apart.

A WhatsApp AI Agent

We built them an AI agent for WhatsApp. It answers people who message the business and guides the conversation along, and when someone is looking for a car it captures the kind of car they want along with their details and saves it.

CRM

Enquiries from the website forms and from the WhatsApp agent land in one CRM, so every lead sits in the same place rather than scattered between a phone and an inbox.

The Result

Carzy update their stock once and it shows up in both places. Enquiries arrive through the site and through WhatsApp and end up in the same system, ready to follow up, so the team spends less time moving listings around.