Building House of Girl Boss a Platform for Their Whole Academy

The Story

House of Girl Boss is an academy that helps women build successful careers. Their mission is to empower women to gain real skills, confidence, and financial independence through hands-on training.

As their community and courses grew, they wanted content that reflected the energy, ambition, and real stories behind their students, especially during their new business mastermind programme, where students learn how to grow their own brands.

The academy itself ran on a patchwork of tools: courses on Kajabi, a WordPress website, and separate forms for agreements and café orders that the team then handled by hand. A student who booked a course, a room for the night and lunch ended up as three unrelated records. We started with their content and a CRM, then built them one platform to run the whole academy on.

What We Did

One Platform for the Whole Academy

We designed and built a single platform with three sides to it.

A new public website, where visitors browse the courses, the rooms on the estate and the Cherry Tree Café, and book from there.

A student portal, where each student signs in once to follow their courses and lessons, book a new course, a room for their stay or a café pre-order for the days they are on site, sign their agreements, download their certificates and see what they have paid and what is still due.

A staff workspace, where the team sees the day's courses, enrolments, room stays, café orders for the kitchen, model bookings, Qualifi applications and who still has to sign what, without living in an inbox.

Every existing student moved across from Kajabi with their course access, progress and certificates, so nobody had to start again. Bookings, agreements and payments all sit on the same student record, so a course, a room and lunch are one stay rather than three forms.

Content Creation

We produced documentary-style videos and photography that captured their courses, events, and the students’ personal stories.

We also created visuals for their own café, including professional photos and menu designs, giving it the same polished and confident look that represents the Girl Boss brand.

CRM Setup

We set up a CRM system to collect leads from channels like Facebook in one place. This allows the team to clearly see where each lead comes from, categorise them, and track their status through different stages. They can now manage enquiries, follow up easily, and understand which programmes people are interested in. The new platform keeps each student's contact details in step with it.

The Results

House of Girl Boss now runs on one system instead of a patchwork of tools. Students have one place for everything to do with their training, and the team works from one shared view of the day rather than chasing forms and messages.

Alongside it, the content keeps showing the strength of their community, and the CRM keeps every enquiry organised as interest grows. The collaboration continues, with the platform growing alongside new programmes and the women building their futures through the academy.